Donald Trump is not in a good mood with Nato right now. The US President has been repeatedly grousing that the Western alliance was not there for him during his recent conflict with Iran – he repeatedly demanded that they help him reopen the Strait of Hormuz, even though he also insisted he didn’t actually need their help.
That has left Nato secretary general and former prime minister of the Netherlands Mark Rutte in the unenviable position of trying to keep Trump onside, just to hold Nato together at a time when one of its most significant adversaries – Russia – is at war in Europe.
Rutte, at least, knows the playbook for dealing with Trump, even if it comes at a heavy cost to his own personal dignity. Rutte flatters and praises the President, especially when the cameras are rolling, and politely demurs when Trump complains about Nato and its members. He knows better than to push back.
His meeting with Trump in the Oval Office on Wednesday, however, crossed a new threshold even by Rutte’s standards – because the secretary general had brought along visual aids to help make his case to the President.
These were not complex diagrams explaining defence procurement, or even the current situation on the front lines in Ukraine – instead, they were ludicrously simple charts designed solely to inflate Trump’s ego.
Everything about the charts shows how they were tailored precisely to Trump. They were huge, and individually mounted on easels. Neither had much more than 10 words in total on them. The lettering was gold, with a 1990s WordArt-style effect to make it look embossed. And the messaging was designed to tell Trump he was a massive success.
Rutte likely judged his target audience correctly (Photo: Andrew Harnik/Getty Images)One was titled “THE TRUMP 47 EFFECT”, and showed “NATO Europe and Canada” spending an extra $258 billion in two years. The other, “THE TRUMP TRILLION”, credited the President with an extra $1.2 trillion in defence spending since 2016 – though cynics might suggest a shooting war in Europe might have played a bigger role than the occupant of the Oval Office.
Still, Rutte likely judged his target audience correctly. The US President gets a daily briefing by the intelligence agencies about the state of the world – unparalleled access to what’s going on, unimaginable to most of us.
During Trump’s first term, the president himself admitted he found these repetitive, and didn’t like reading much. “I like bullets or I like as little as possible,” he told Axios. “I don’t need, you know, 200-page reports on something that can be handled on a page.” In time, Trump started getting his daily briefing only twice a week.
Briefers were advised only to present one side of the argument, to cut their brief to a page, and to include diagrams wherever possible. Donald Trump’s attention span would not extend to nuance, details, or even to a second page of information.
Trump has not got more attentive in the years since. So, ridiculous as they might have made him look, Rutte’s giant, golden, flattering bar charts were probably a good tactic in trying to win the President over to his side. What a way to run the world.
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