During the popular athleisure brand's Yoga on the Great Wall of China event this past May, Chinese actor Zhu Yilong was accidentally given the wrong instrument when joining the cultural drum circle performance that was meant to be a highlight of the event. In the aftermath, Inside Retail reports that Lululemon has issued an apology for the controversial mistake.
On May 30th, Lululemon hosted a yoga event on the Great Wall to highlight the Canadian company's rapid expansion into China. As the brand's popularity grew, the event was meant to be a moment of cultural wellness, with a traditional drum trope led by Zhu Yilong, performing for the 2,000 attendees.
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Lululemon Issues Apology
It continued, "We attach great importance to the feedback from society. Due to a lack of professional knowledge, we failed to fully identify potential disputes early and have fully recognized that we ought to have planned and reviewed the percussion performance with more caution and thoroughness," and clarified that they take more of the blame. "We sincerely apologize to the public and Mr. Zhu Yilong, and has removed all related promotional contents."
The social media spheres will undoubtedly express how the apology is going to be received— as a good start or like too little for a profoundly problematic cultural snafu.
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