Gwyneth Paltrow is facing a wave of online backlash after starring in a luxury real estate ad for a high-rise project in Israel, and the timing couldn’t be worse. The 53-year-old actress and Goop founder appears in a promotional video for 51 Park, a 51-story residential tower in Herzliya, a coastal city just north of Tel Aviv. In the ad, per CNN, Paltrow delivers a sleek, aspirational pitch, saying, “There’s a reason the world’s most iconic buildings are by a park. 51 Park.”
When asked if the building is in New York, she casually replies, “Herzliya. Israel.” The clip, released this week, has since ignited a firestorm of criticism, with many calling her involvement tone-deaf given the ongoing genocide in Gaza and the devastating humanitarian crisis there. While Paltrow didn’t post the ad on her own Instagram, users flooded her recent posts with Palestinian flags and messages like “Free Palestine” in multiple languages.
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