Two iconic New Orleans hip-hop labels, No Limit Records and Cash Money Records are hitting the road together for their first joint U.S. arena tour. The labels led, respectively, by Master P and Birdman, announced the dates for the outing on Monday (June 15), revealing that the 17-date tour is slated to kick off on Sept. 11 at the Toyota Center in Houston, Texas.
The super-stacked bill featuring some of the labels’ most iconic artists will find the two bosses joined by Juvenile, Mannie Fresh,Silkk the Shocker, B.G., Mia X, Mac, Fiend, Mercedes, Choppa, Mr. Serv-On and special guests the Ying Yang Twins.
Master P announced the tour on his Instagram, writing, “It’s about to be EPIC! ? No Limit x Cash Money Tour, one more time for the streets… Salute to all of our fans. All our No limit soldiers rock y’all camo and witness history! ⚜️”
Following the Houston gig, the tour — subtitled “Two Empires. One Stage. One Time” will touch down at home on Sept. 12 with a show at the Smoothie King Center in New Orleans, followed by stops in Atlanta, Raleigh, N.C., Detroit, Indianapolis, Birmingham, Ala., Dallas, Washington, D.C., Columbia, S.C., St. Louis, Memphis, Sunrise, Fla., Tampa, Chicago and Cincinnati before winding down on Nov. 15 at the Rocket Arena in Cleveland.
Both labels helped turn Southern hip-hop into a major force, with P moving No Limit from Richmond, Calif. to his birthplace in New Orleans in 1995, where he grew his roster with local talent including Mystikal, Mia X and Mr. Serv-On, while breaking into soundtracks and low-budget, direct-to-video films including I’m Bout It, I Got the Hook-Up and Foolish.
Cash Money was founded in New Orleans in 1991 by brothers Ronald “Slim” Williams and Bryan “Baby” Williams, blowing up in the 1990s thanks to a roster including B.G., Lil Wayne, Juvenile and the Hot Boys, who scored the label 12 No. 1 albums on the Billboard 200, as well as seven No. 1 singles, including Weezy’s “Lollipop,” Drake’s “One Dance,” “God’s Plan” and “Nice For What” and Jay Sean’s “Down,” among others.
“The fans have been waiting for a tour like this for a long time,” Master P said in a statement. “We came from New Orleans and built something the world had never seen before — movements that changed music, hip hop culture, and the business forever.” The team-up comes after the two labels faced off in a highly anticipated Verzuz battle last October at ComplexCon in Las Vegas.
A presale will kick off on Wednesday (June 17) at 10 a.m. ET and run through Thursday (June 18) at 11:59 p.m. ET, followed by a general on-sale beginning on Friday (June 19) at 10 a.m. ET here.
Check out the announcement and tour dates below.
Sept. 11: Houston, Texas @ Toyota Center Sept. 12: New Orleans, La. @ Smoothie King Center Sept. 18: Atlanta, Ga. @ State Farm Arena Sept. 19: Raleigh, N.C. @ Lenovo Center Sept. 25: Detroit, Mich. @ Little Caesars Arena Sept. 26: Indianapolis, Ind. @ Gainbridge Fieldhouse* Oct. 2: Birmingham, Ala. @ Legacy Arena at the BJCC Oct. 4: Dallas, Texas @ American Airlines Center* Oct. 8: Washington, D.C. @ Capital One Arena Oct. 10: Columbia, S.C. @ Colonial Life Arena Oct. 23: St. Louis, Mo. @ Enterprise Center Oct. 24: Memphis, Tenn. @ FedExForum Nov. 6: Sunrise, Fla. @ Amerant Bank Arena Nov. 7: Tampa, Fla. @ Benchmark International Arena Nov. 13: Chicago, Ill. @ Wintrust Arena Nov. 14: Cincinnati, Ohio @ Heritage Bank Center Nov. 15: Cleveland, Ohio @ Rocket Arena* No Lil Boosie
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