On Talabat, one of the Middle East’s largest food and grocery delivery platforms, customers can now pay extra to have their order arrive faster. At malls and restaurant districts across Cairo, valet parking has become a routine expense. And, in open air venues like The Drive, entire food and beverage hubs are designed around the idea that customers should not have to leave their cars. These services signal a shift taking place across Cairo, where convenience is increasingly becoming a perk people are willing to pay for. Part of the reason is the sheer scale of Greater Cairo itself. According to a 2024 Organisation for Economic Co-operation and Development (OECD) report, Greater Cairo is home to around 23 million people, accounting for nearly a quarter of Egypt’s population and making it one of the world’s largest metropolitan areas. A drive from New Cairo to Sheikh Zayed can take well over an hour on a normal day and close to two hours during rush hour. Add the challenge of finding parking, navigating crowded commercial areas, or running multiple errands in the summer heat, and even simple tasks can become time-consuming. Increasingly,…
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