The convention is organized by Britton McFetridge, owner of Royal Peacock Tattoo Parlor. McFetridge has spent 25 years in the tattoo industry after discovering his passion for the art form while attending college.
"People bring their best, bring their new artwork, bring their paintings they're debuting, their book releases," McFetridge said.
"We have some people from England, we have some people from Ireland, we have some people from Asia," McFetridge said.
"Conventions bring in millions of dollars in economic impact each year and this event is bringing in just over a half million dollars during the time that they're here," said Kari Miskit, chief operating officer of Visit Sacramento.
For McFetridge, the convention is more than just an event. It's an opportunity to showcase tattoo culture, connect artists from across the globe and introduce visitors to Sacramento.
The Capital City Tattoo Convention is underway now and continues through the weekend.
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