J Balvin now has his own Erewhon smoothie, and it looks like the Colombian flag in a cup.
Balvin’s Chimba de Smoothie makes the artist one of three Latinos, and the second Colombian, to collaborate with Erewhon on a limited-edition smoothie flavor; Becky G (in 2023) and Kali Uchis (in 2025) previously had their own flavors with the grocery retailer.
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Chimba is a slang term from the artist’s native city, Medellin, that can loosely be translated to “awesome.” Made with the colors of La Tricolor (the nickname for the South American country’s national team) — yellow, blue and red — in layers, the smoothie’s launch is no coincidence. It was created by Balvin to support the Colombian soccer team’s participation in this year’s FIFA World Cup tournament and to celebrate the reggaetón superstar’s performance at the Opening Ceremony in Mexico, which took place on Thursday (June 11).
The collaboration was announced via a post on Erewhon’s Instagram, letting fans know that the smoothie will be available both in Los Angeles and New York City. In the clip, you see the “Mi Gente” singer walking down the streets of New York while holding one of the retailer’s empty plastic cups. His song “Tonto” — which features his son Rio talking about Godzilla — is playing in the background. Balvin makes it to the kitchen and starts preparing the smoothie himself, starting with a red raspberry base. The final result of the smoothie is only visible at the end as the singer is walking out of the shop holding the drink.
There is also a philanthropic aspect to the partnership: A portion of the sales will go to the Vibra en Alta Foundation, Balvin’s charity that assists young people in inner-city neighborhoods of Colombia to receive opportunities in education and creativity as well as cultivate their community.
Watch Balvin’s Erewhon smoothie launch video below:
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