Trending today: inspired by Tropicana’s ill-fated decision to change its logo, a research study finds that companies should never rebrand. (Unless there’s something deeply negative about your current brand, at least.) Also: Victor and Aaron discuss their own not-too-long-ago rebranding (which actually worked quite well), and Aaron praises Victor’s accidental Katherine Hepburn impression.
Want to know what folks are talking about on social media? Every weekday on 97.9 The Hill’s “This Morning with Aaron Keck,” Victor Lewis scours the Internet for the day’s top trending stories, from weird news to wacky crimes to odd business ventures and everything in between. Click here to listen back to all our past What’s Trending segments – and tune in to “This Morning” on 97.9 The Hill every weekday at 7:45 to hear What’s Trending live on the air.
You can also listen to “This Morning with Aaron Keck” on Spotify. Click here to follow Aaron and listen to all his segments, from local news to fun features to hard-hitting interviews.
What’s Trending is made possible by Dynamic Electric. Listen now:
What’s Trending: If It Ain’t Broke, Don’t Take The Straw Out Of It Chapelboro.com.
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