On this day 44 years ago, Elvis Presley fans were beginning to line up in front of 3764 Elvis Presley Blvd in Memphis, Tennessee. With their $5 in hand, they were about to experience Graceland Mansion, the late "King's" home, in a way that they'd only dreamed of before.
View this post on InstagramNowadays, Frank Sinatra's Twin Palms Estate, Prince's Paisley Park, and Jimi Hendrix's Flat are just a few musicians' homes that have been opened to the public since their owners died. But in 1982, the idea of touring your idol's home was mostly unheard of, especially for someone as famous and beloved as Presley.
Saving the Estate from Financial Ruin
View this post on Instagram"I quickly learned that Graceland was in serious trouble," Priscilla wrote in her memoir, Softly, As I Leave You: Life After Elvis. "The care of the grounds, the staff salaries, the animals requiring care -- all were ongoing expenses. With no funds coming in, the upkeep was unsustainable."
"The opening was a huge success," she wrote. "Within a month, we were able to pay back our expenses and make a profit. During my time as a trustee, the value of Graceland rose to over $100 million."
The King’s Lasting Kingdom
Today, Graceland stands as the second-most-visited home in the United States, outpaced only by the White House. More than 500,000 people flock to Memphis every year to step inside the King’s home -- a pilgrimage that comes with a price tag, ranging from an $85 base ticket to upwards of $260 for total access.
View this post on InstagramWhile Priscilla notes that the mansion itself remains largely frozen in time, the surrounding grounds have evolved to meet the demands of modern fandom, now featuring the sprawling 450-room Guest House at Graceland hotel. Decades after his passing, Presley’s home remains a booming, living monument to a legacy that refuses to fade.
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