Target is the first major retailer to announce its own sale to compete with Amazon's Prime Day 2026. In a press release today, the company revealed that its "Circle Deal Days" will take place from June 23 to June 26, which happen to be the exact dates Amazon has staked out for its own major annual sale. Here is everything you need to know about Target's upcoming sale.
When is Circle Deal Days for summer 2026?
This year, Circle Deal Days will take place from June 23 to June 26; however, Target Circle 360 members will get access to the sale a day early, on June 22. Prime Day, which has historically offered better deals, will also take place from June 23 to June 26.
You can also pay for a Target Circle 360 membership, which grants you early access to the sale, plus other perks, like same-day delivery. If you're a teacher, college student, military member, or receive government assistance, you can save 50% on the one-year Circle 360 subscription; otherwise, it starts at $10.99 per month. But again, a paid membership isn't necessary to get all the best Circle Deal Days deals.
What deals can I expect during Circle Deal Days?
Here is a list of deals you can expect:
Up to 45% off select floorcare, including Bissell, Hoover and Sharper Image
40% off select women’s clothing, including A New Day and Universal Thread
40% off Sun Squad outdoor gear and coolers
What competitors are also hosting summer sales?
Amazon’s Prime Day will take place between June 23 and June 26, so all the other sales tend to revolve around these dates. Walmart hasn't announced its Walmart Deals sale yet, but it's likely coming soon. Best Buy is likely cooking something as well, and I'll update this article once it announces its own sale.
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