This year, Prime Day got off to an unusual start with the news that one of the biggest online sales of the year would move to June, a month earlier than previous years. Now, Amazon has officially released the dates of the sale—it'll be from June 23-26, 2026. Here is everything else you need to know about the Prime Day sale kicking off later this month.
When is Prime Day 2026?
Last night, Amazon published a press release with the specific dates: Prime Day 2026 will run from June 23 to June 26. This is the second time Amazon has doubled the original length of the sale from two to four days, with last year being the first time, hinting this might be the new norm moving forward.
Can I share my Prime membership to shop Prime Day deals?
You can absolutely share your Prime membership to shop during Prime Day with family or friends, even if you don't live together. This can be done through the Amazon Family program, which lets you share Prime benefits with another adult (aged 18 or older), up to four teens, and up to four children in your household. Just keep in mind that you will need to be a Prime member, and people with a free trial can't share Prime benefits.
Are there early Prime Day deals I can shop right now?
Amazon has already been releasing early Prime Day deals. Here are several we've covered:
The Ultimate Ears Wonderboom 4 Speaker Is 49% Off
This 85-Inch Toshiba TV Is Almost 50% Off
You will need to be a Prime Member to shop the exclusive sales during Amazon's Prime Day. Prime membership starts at $14.99 per month. Remember: You can always sign up and then cancel your Prime membership once the sale is over.
How do I spot fake deals or track price drops?
Amazon is no stranger to artificially manipulating list prices and deals to fool you into thinking you're getting a bargain. Luckily, we've got the tools and knowledge to spot those fake deals. You can use the same tools I use when I vet the deals I choose to cover.
Is Amazon Prime Big Deal Days the same as Prime Day?
I know it feels like Amazon is having a "big sale" every season. That's because they basically are. During spring, Amazon has the Big Spring Sale, which, as the name implies, is a big online sale that Amazon has during the spring every year. In the fall, Amazon has October Prime Day. And during the summer, it's just plain old "Prime Day," which is the original and likely biggest sale they have all year. If you're wondering which sale to splurge on, Prime Day is it. It has consistently had the best deals throughout the year.
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