The program officially launched in May 2026 and has been described by airport operator Isavia as the world's first airport-based cultural tour program. The name "Bless" comes from the Icelandic word used to say goodbye, making it a fitting send-off for visitors leaving the country.
About the Keflavík Airport Bless Programme
Unlike traditional layover excursions that require passengers to leave the airport, the Bless Programme takes place entirely within Keflavík Airport. This allows travelers to participate without worrying about transportation, security lines, or the risk of missing their flights.
The program currently features four themed experiences that showcase different aspects of Icelandic culture.
The food tour is hosted by Hafliði Halldórsson, a special chef to the President of Iceland and former manager of the Icelandic Culinary Team. Halldórsson has more than 20 years of experience specialising in local cuisine.
Iceland Through Drinks
The drinks tour is hosted by Georg Leite, a bartender and the owner of Reykjavik's popular cocktail bar, Kaldi Bar.
The art tour is hosted by Hlin Helga Gudlaugsdottir, the Head of a curated design series in Iceland called DesignTalks. Gudlaugsdottir is also a designer and consultant to companies on design thinking, innovation, and creative leadership.
Iceland Through Music
The music tour is hosted by Sigtryggur Baldursson, the former drummer of The Sugarcubes and a promoter of Icelandic music.
For Keflavík Airport, which serves as a major connection point between North America and Europe, the micro tours provide a memorable final experience and reinforce Iceland's reputation for hospitality, culture, and creativity.
Rather than spending a layover browsing shops or sitting at a gate, passengers can now immerse themselves in a condensed cultural journey that captures the essence of Iceland before saying "bless" and heading home.
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