And while it's true that, in the years since the COVID lockdowns, box office totals have struggled to return to previous levels (and there have been a number of high-profile, expensive flops) we're beginning to see increasing signs of a major development that makes for a pretty compelling evidence against those more negative takes.
And in the past month, two major success stories have emerged that further point to horror as the way forward for a film industry looking to rediscover its spark. First there was Obsession, Curry Baker's smart and stylish Monkey's Paw tale headlined by a breakout performance by Inde Navarette. The film started well at the box office and has only continued to grow, thanks to enthusiastic word of mouth, especially from Gen Z cinemagoers.
It became the very rare example of a film that increased its takings in its second week, and there was further good news this week as it did the same in its third week as well – becoming the first wide release to achieve that result since Steven Spielberg's ET the Extra-Terrestrial all the way back in 1982 (and leapfrogging Star Wars: The Mandalorian and Grogu in the box office charts in the process).
View Green Video on the source websiteThe key thing here is that both these films are being targeted largely at younger, Gen Z audiences – and the enthusiasm with which they are being received suggests previous claims that there is no longer an appetite for cinema experiences are very much wide of the mark. Instead, it's simply a change in what kinds of films are likely to do well, with the simultaneous disastrous reception for the aforementioned Mandalorian film providing further evidence of those changing tastes.
Where once film directors might have cut their teeth on TV or in music videos, this is offering another, alternative route to the big screen and seems likely to yield more new voices in the not-so-distant future.
We've seen shifts like this in cinema time and time again, with each new threat that might seem – to some skeptics – to spell the end of the medium only ushering in a new era. Given the success of both Obsession and Backrooms, it seems safe to declare that another new chapter in the long story of cinema is now officially under way.
Check out more of our Film coverage or visit our TV Guide and Streaming Guide to find out what's on. For more TV recommendations and reviews, listen to The Radio Times Podcast.
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