Gone are the days of breweries focusing only on the beer. Now, it's about something more — the experience.
"I've heard people mention this is like Nashville meets Hollywood," he said.
"We want to help the ecosystem of local musicians in Sacramento," Broussard said.
Happening across town at Log Off Brewery in Rancho Cordova, head brewer Kenny Terry is doing what he does best — making beer. But these days, that doesn't quite fill the glass.
"We like to think it's like life and death," Terry said. "This is the community house."
"It's just coming up with the crazy ideas of how you get bodies in here to of course enjoy the beer but also it gets people together," she said.
Reasons include rising costs, inflation, tariffs on things like aluminum cans and brewing equipment, and also changing consumer habits.
The California Craft Brewers Association (CCBA) says the industry isn't dying but it's forced to change.
A generation that helped crack open the craft beer industry is now older. The things they want have changed, and the successful breweries are adapting, adding events, live music, nonalcoholic options and even cider.
"We're trying to give good beer and a place for people to feel comfortable," Broussard said.
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