Posted on: May 28, 2026, 01:10h.
Last updated on: May 28, 2026, 01:10h.
New World Cup Hub goes live exactly two weeks from the opening match of the tournament in Mexico City Fanatics Markets prediction platform launched in December 2025 ADI Predictstreet is the Official Prediction Market Partner of the 2026 FIFA World CupFanatics Markets, the prediction markets subsidiary of Fanatics, and ADI Predictstreet, have partnered up to launch the co-branded World Cup Hub, exactly two weeks from the tournament’s kick off in Mexico City.
The FIFA World Cup trophy sits inside of a case during the FIFA World Cup 26 Trophy Tour on May 21, 2026 in Philadelphia, Pennsylvania. (Image: Isaiah Vazquez – FIFA/FIFA via Getty Images)World Cup Hub
The new, interactive platform will feature expanded global football prediction markets, alongside tournament news, official player data and in-app content.
ADI Predictstreet is the Official Prediction Market Partner of the 2026 FIFA World Cup.
This edition of the World Cup will feature an expanded schedule featuring 48 teams, up from the previous 32-team format. There will be 104 matches total, in Mexico, the United States, and Canada, starting off in Mexico City June 11, at the historic Estadio Azteca, with Mexico playing South Africa.
Enhanced Markets
The final match is July 19, at MetLife Stadium in New Jersey.
ADI Predicstreet, based in Gibraltor, and launched last April, is a sports-focused prediction market platform blending fan engagement, real-time data and forecasting around major sports events. Users make predictions on match outcomes, tournament stats and player performances.
The company has partnered with DAZN to integrate live prediction market experiences into sports broadcasts.
We are thrilled to have a U.S. partner that fans already know and trust,” said Dimitrios Psarrakis, CEO of ADI Predictstreet. “As a global leader in sports — through the merchandise, the moments, the direct relationships with millions of fans, their reach and understanding of the American sports fan is unmatched.
U.S. Market Growth
“As the primary host country for the FIFA World Cup 2026, the U.S. is a strategically important market, and we greatly value the long-term opportunity this collaboration provides to strengthen the presence of the ADI Predictstreet brand in the region.”
Fanatics Markets officially launched in December 2025 in 24 U.S. states, developed in partnership with Crypto.com.
“Fanatics has been building something unique; direct relationships with tens of millions of fans, across every team, every sport, every moment that matters to them,” said Matt King, CEO of Fanatics Betting & Gaming. “When ADI Predictstreet was looking for a U.S. partner, it was a natural conversation given the scale of our reach to fans. We are excited to bring that experience to Americans this summer. The World Cup Hub gives fans a more immersive way to follow the tournament in real time, combining content, data and prediction markets all in one experience.”
The World Cup Hub platform is available in 23 U.S. states and four territories.
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