It's happening: After months of testing and leaks, Meta is rolling out its long-awaited memberships for three of its most popular platforms. Starting today, users can subscribe to "WhatsApp Plus" for $2.99 per month, "Facebook Plus" for $3.99 per month, and "Instagram Plus" for $3.99 per month. As you'd expect, these subscriptions are entirely optional, and they add some novel and interesting features for power users: Facebook and Instagram's subscriptions are aimed squarely at creators (and a subset of lurkers). But these changes beg the question: As a regular user of these platforms, is any of this for you?
Instagram Plus removes list limits and adds lurker-friendly features
Credit: Jibin Joseph/PCMagWith the plan, you can "Spotlight" a story for a week and extend a story beyond the current 24-hour limit. You can search through your story viewer list to see if a particular profile viewed your story, and you can finally preview a story without showing up in the viewed list—a feature many users have been asking for, and finding workarounds in the process. Users can also react using "super heart" animations in stories, and customize their bios and profiles with new fonts, icons, and additional pins.
Facebook Plus adds new story enhancements
As TechCrunch highlights, Facebook Plus's feature set is quite similar to Instagram's subscription, though it's particularly focused on stories. Facebook users will be able to extend their story to 48 hours (instead of the regular 24-hour window), send super reactions to stories, search through stories, and get insights into how many times their stories were rewatched.
Confusingly, there's also a $49.99 Meta One Advanced plan that's designed for creators. It gives users higher visibility in Facebook and Instagram feeds and search results. It also unlocks advanced analytics, audience insights, and scheduling tools, among other perks. In an Instagram video, Naomi Gleit, Head of Product a Meta, said that while they are testing multiple subscriptions right now, eventually they see it all coming under the Meta One umbrella.
Are Meta's subscriptions worth it?
If you're a regular, run-of-the-mill WhatsApp and Instagram user, there's little to be gained by these subscriptions. The ability to pin more users is nice, but not worth $3 every single month. The strongest case can be made for Instagram if you run a page with a sizable audience, or have an Instagram page for your business or side project. The additional data analysis, customization options, and the stories list can help you stand out. The rest, though, is mostly not worth it. I hope that this is just a teaser and that Meta keeps adding more features to the subscription (without raising the prices) to make the deal sweeter.
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