When thrifting isn’t thrifty: A look at the market trends making secondhand buying unaffordable ...Middle East

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Jennifer Greany, owner of Pig + Pearl Secondhand in Boulder, talks about some something. (Video by Caitlin Alexander, CU News Corps)

On a recent day at Pig + Pearl Secondhand store in Boulder, a family roamed the aisles looking for a birthday gift for one of the young children. The idea was to remake a bedroom exactly how she wanted it. 

Shop owner Jennifer Greany watched while she organized piles of clothing for other customers. She was struck by how careful the family members were. Frequently, one of the parents or children would venture over to grandparents sitting in donated chairs lining a wall. Speaking in hushed voices with furrowed brows, they seemed concerned as they held up pillowcases, sheets and bedding.

After an hour of shopping, the family approached the register. When Greany informed them that each item was no more than $7, out came tears of joy.

“There are really kind families and individuals, and we get to meet them every day,” Greany said. “People are really, really grateful when they can get things for a low price.”

Pig + Pearl now sells donated secondhand clothing for $1 to $3 per item, earning its bona fides as one of the cheapest thrift stores in Boulder. However, the volunteer-supported shop has faced various financial setbacks, including years of construction and traffic detours on Arapahoe Avenue that kept customers away. That was after the original business, then named Ares Thrift Store and located closer to downtown Boulder, was bought out by a company building luxury condos, forcing the store to move to a location tucked behind Snarf’s Sandwiches about 2.5 miles east of central Boulder.

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