Paramount+ wants to be the go-to streaming service for Gen X ...Middle East

Gen X is sometimes called the generational “middle child,” a cohort drowned out by Baby Boomers, Millennials, and, more recently, Gen Z. But neglected no longer.The entertainment needs of Gen X will be well serviced by Paramount+, the rebranded and enhanced streaming service unveiled by ViacomCBS in a presentation to investors yesterday. It will launch March 4, cost $5 per month with ads and $10 without, and include news, live sports, and a wide-ranging library of content from the company’s many brands like CBS, MTV, and Paramount Pictures. The media conglomerate hopes there’s at least something for every consumer as it attempts to mount a streaming challenge to Netflix and other competitors

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