The new route marks the airline's third European destination following launches to Rome and London, but it is the first time Alaska will send a Boeing 737 MAX across the Atlantic.
In a press release announcing the route, Alaska Airlines leaned heavily into Iceland's bucket-list appeal, describing the destination as a place of "breathtaking landscapes" filled with volcanoes, waterfalls, geothermal lagoons, and, of course, the Northern Lights. The airline said the new service allows travelers to reach the "Land of Fire and Ice" with daily summer flights from Seattle, which Alaska now refers to as its "global gateway."
"The addition of Reykjavík expands Alaska's global footprint, connecting our guests with even more of the world through the elevated service they know and love," Kirsten Amrine, Vice President of Revenue Management and Network Planning, said in the press release. "We're excited to [bring] travelers closer to the natural magic of Iceland and [provide] a seamless gateway to Europe."
Related: Norway Unveils the World's First Glass-Roofed Night Train for Panoramic Views of the Northern Lights
In January 2024, Alaska Airlines temporarily grounded its fleet of 737 MAX 9 aircraft after a door plug blew out mid-flight on one of its planes departing Portland, Oregon. Federal investigators later said the incident was preventable and linked to manufacturing failures at Boeing.
For Alaska Airlines, Reykjavík represents both a tourism draw and a strategic next step in building a broader international network from Seattle.
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