For $14.98, parents can ditch the iPads and enroll their kids in a monthly building gauntlet. The workshops feature rare MrBeast Lab Swarms collectibles that fans can only get by sitting at a Lowe's workbench. These are laser-cut toy kits linked to the massive Swarms universe, complete with physical badges kids can pin to their workshop aprons.
Lowe's research claims 87% of Gen Alpha parents hope to improve connection with their kids through DIY bonding while creating lifelong memories. Lowe’s aims to turn that parental desire into weekend workshops.
MrBeast and the new Swarms, available at Lowe's. (Photo: Lowe's)Lowe's
MrBeast wants kids to discover the appeal of making something with their hands. "I have been obsessed with building things since I was a kid — it started with Lego forts and lately it's building businesses and crazy large-scale sets for our videos," he says. "I'm psyched about the Kids Club partnership with Lowe's because we're giving kids more access to being creative and seeing their own projects come to life."
Registration is live. To sign up, log into the Lowe’s mobile app, create a kids' profile, and buy the kit ahead of time.
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