Released on the Grateful Dead's 1987 album In the Dark, "Touch of Grey" peaked at #9 on the Billboard Hot 100 and #1 on the Mainstream Rock Tracks chart. (Their biggest hit prior to that point was "Truckin,'" which peaked at #64 in 1971.)
in a 2022 interview with Esquire, Dennis McNally, who was the Dead's publicist when “Touch of Grey” came out, called the hit “a song that almost killed the Grateful Dead.”
“I said, ‘I have some imposing news to tell you’,” he recalled. “And they sort of looked up at me and I said, ‘You’ve made the Top 10.'"
“And he was only somewhat joking,” McNally quipped.
“There simply were too many people,” McNally said, “and this led, among other things, to, say you’re at a big arena, and it’s got a parking lot, and the first 3,000 people that come in don’t have tickets. That means there’s 3,000 people that get there late, but that can’t park there. So then they start parking down the road, which does not make them popular with the neighborhood, or frankly with the venue.”
Still, for all the new challenges "Touch of Grey" brought the Grateful Dead, it also became a sort of defining anthem for the band (not to mention Deadheads everywhere), especially considering Garcia's prior health struggles (he slipped into a diabetic coma in 1986). When Garcia at last started playing live again months later, the band kicked off their first set at the Oakland Coliseum with "Touch of Grey," broadcasting a fitting sentiment for the occasion: "We will get by / We will survive"
Years later, "Touch of Grey" is still an inspiring song to countless fans, and with good reason.
Related: Iconic Rock Band 'Levitated' the Pyramid in Egypt on This Day in 1978
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