J-pop festival Zipangu has teamed up with sponsor Xbox for a fashion collaboration with Fast & Furious franchise actor Sung Kang. The exclusive collaboration – in partnership with LA-based AAPI-led lifestyle brand UPRISERS LAB – is tied to the upcoming global release of the video game Forza Horizon 6, out Tuesday.
The collection is launching in conjunction with the inaugural Zipangu event on Saturday at Brookside at the Rose Bowl in Pasadena, California. Zipangu is being billed as “the largest Japanese music event on U.S. soil devoted to Japanese music and culture,” according to promoters Goldenvoice and Cloud Nine. The One-day festival will feature performances from Ado, ATARASHII GAKKO!, CHANMINA, HANA, MAN WITH A MISSION, Yuki Chiba and 10-FEET.
The collection features two exclusive jacket styles constructed from upcycled Japanese selvedge denim and incorporates custom laser-etched design elements including cherry blossoms, Mount Fuji, Japanese sports cars and Forza Horizon 6 and Zipangu branding. The Zipangu x Forza Horizon 6 Edition jacket is designed with 3M reflective silver taping running along the seams and the interior features a fully sublimated Forza Horizon 6 lining and a spec-designed controller pocket sized for Xbox and PlayStation controllers.
Courtesy AEG/GoldenvoiceThe Sung Kang x Forza Horizon 6 jacket features a soft periwinkle colorway inspired by Tokyo’s evening sky, with hand-sewn 3D cherry blossom denim appliqués and sashiko-style patches laser-etched with game iconography, including Japanese drift references and Forza Horizon 6 and Zipangu logos. Only six of these jackets were made.
“I’ve always believed the things we build should tell a story, not just about where we’re going, but where we come from,” said Sung Kang in a release. “This project brings together everything I love — cars, culture and craftsmanship. It’s something that moves with you, whether you’re on the road or stepping into another world.”
Courtesy AEG/GoldenvoiceFans can enter online through Xbox’s Instagram account for their chance to win one of the jackets. Fans attending Zipangu will also have a chance to win jackets on-site.
“Zipangu is about creating cultural connection through music, community and shared experience,” said Goldenvoice vp of regional festivals Ellen Lu in a release. “This collaboration reflects that vision – bringing together sound, style and storytelling in a way that resonates across cultures.”
Head here for more information on Zipangu and the fashion collaboration.
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