Dee Shelton is the Sacramento Observer's first hire in its Stockton office. She focuses on content and community engagement for the award-winning Black newspaper.
Larry Lee is the president and publisher of the Observer. He says it's not their first time here.
After carefully listening to the community for six months, the Observer is now amplifying its presence while continuing to represent the people they serve.
What's different this time around is that the Sacramento Observer in Stockton is strictly digital. It's called Stockton Represented.
"Hearing more about what's going on is going to help engage people and advocate in speaking up for themselves," she said. "Not just to be in an article but to represent themselves."
"They want to know who their leaders are," he said. "They want to know how to connect with them. They don't see themselves reflected in a positive manner in Stockton and in the news ecosystem, in general, so our goal is to kind of help uplift that."
"This is an authentic, reputable organization that I'm proud to be a part of," she said.
The Sacramento Observer has been named the nation's best Black newspaper eight times — twice in the last three years.
This November, they will celebrate 64 years in service.
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