A gold statuette depicts the President with fists raised in triumph, evoking his defiant pose after the assassination attempt in Butler, Pa. Nearby stands a hulking “Lifetime Achievement” trophy designating him as “The Greatest Historical President of All Time,” bestowed by the American Academy of Hospitality Sciences. A painting titled The Visionary casts Trump as a sunlit Adonis in tennis whites. On a recent afternoon, I’m waiting in this wood-paneled room, known as the Library Bar, when a phalanx of aides strides in, escorting one of Trump’s unlikeliest champions: Nicki Minaj.
So is Minaj. She is wearing a shiny gold satin jacket, diamonds as big as the Ritz, and fluffy high heels. At 43, she is one of the defining pop-rap figures of the era, with more than 130 Billboard Hot 100 entries, more than 20 BET Awards, tens of billions of global streams, and a social media reach exceeding 200 million followers. Yet her turn from provocative, path-breaking artist to Trump acolyte has made her a pariah to some in the music industry and surprised her fan base, known as the Barbz, who emulate her Barbie-like aesthetic of wigs, bright colors, and gloss.
Call it the celebrity engagement strategy—an approach aimed less at persuasion through policy than through forging cultural affinities by cultivating celebrity validators. “There was a concerted effort, from many across the campaign, to strengthen the President’s political standing by reviving what America loved about President Trump—him at the center of pop culture,” says Brian Jack, Trump’s former political director and now a Republican Congressman from Georgia. The Trump team’s thesis is that in an era when traditional institutions have lost authority, cultural identification may matter more than ideological alignment. It’s also a bid to recast Republican politics as culturally transgressive—a movement that promises expressive freedom in contrast to what supporters portray as censorious liberal orthodoxy. The metaphor invoked by some Trump allies is a high school social scene, in which Republicans are the rebellious cool kids and Democrats the rule-enforcing hallway monitors.
The results of the celebrity strategy have been uneven. In 2020, voters under 30 favored Joe Biden by roughly 25 points; by 2024, that margin had tightened dramatically, with Kamala Harris leading Trump among young voters by just 4 points, according to Tufts University’s Center for Information and Research on Civic Learning and Engagement. His appearance on Rogan’s podcast—and Rogan’s subsequent endorsement—offered a glimpse of the strategy’s potential. But Rogan has since criticized Trump’s deportation policies, likening them to “Gestapo tactics,” even as he stood behind the President when he signed an Executive Order to fast-track FDA review of psychedelic drugs for treating posttraumatic stress disorder and other conditions. Between Trump’s immigration crackdowns, his tariffs, the launch of the Iran war, and the inflation it produced, the mission of attracting young voters through celebrity endorsements has only grown more challenging. A recent Yale Youth Poll found Trump’s approval at just 34% among voters 22 and younger, and 32% among those ages 23 to 29.
As we wander the Mar-a-Lago corridors, Minaj stops to revel in the curiosities sprinkled across the property. Pausing at his 1927 Steinway piano in the clubhouse, she lights up talking about her recent comeback tour. “I’ve never felt happier. I’ve never felt better,” she says. “When you can be yourself, you’re happier.”
Clockwise, top left: Actor Vince Vaughn visits the oval office in 2025; Influencer Amber Rose at the RNC in 2024; Rogan, right, and RFK Jr. with trump in the Oval Office in April; Members of the Men’s U.S. Olympic hockey team at the State of the Union —Molly Riley—White House/ZUMA Press Wire/Reuters; Chip Somodevilla—Getty Images; Allison Robbert—The Washington Post/Getty Images; Andrew Harnik—Getty Images
The motivations Minaj offers during our more than 90-minute conversation at Mar-a-Lago are layered. She was disappointed by former President Barack Obama, she says, and frustrated by the expectation that Black entertainers would reflexively vote Democratic. Her lingering disillusionment is partly personal, a product of the company Obama kept. Minaj has a long-standing rivalry with Jay-Z, an Obama friend, rooted in her allegation that Jay-Z has tried to sabotage her career through Roc Nation, his entertainment and sports company, which she says has accumulated such concentrated power in the industry that many artists have come to resent him. “I think Jay-Z ended up costing Obama a lot, whether he knows it or not,” she tells me. “Lots of rappers don’t like Jay-Z and were afraid to say it.” Roc Nation did not respond to a request for comment.
Minaj spends hours scrolling TikTok, X, and Instagram, a feedback loop that accelerated her political conversion. She was the target of online backlash in 2021, when she voiced skepticism about COVID vaccines and made an allegation that exploded across social media. A friend of her cousin in Trinidad, she wrote, had developed “swollen testicles” after vaccination, became impotent, and had to cancel his wedding. Minaj urged followers to “pray on it & make sure you’re comfortable with ur decision, not bullied.”
Out of that controversy emerged an unexpected ally. Charlie Kirk, the conservative activist and founder of Turning Point USA, rushed to her defense. “Democrats’ treatment of Nicki Minaj should be all the proof you need that they don’t care about Black people, especially those they can’t control,” Kirk tweeted. “They just use them every four years for their votes. But people are waking up.”
Her approach changed after a series of unnerving episodes at her Los Angeles home. In 2022 and 2023, her $20 million mansion in a gated enclave became the target of repeated swatting calls: anonymous hoaxes that summoned heavily armed police to her doorstep. Law enforcement has not identified nor arrested anyone in connection with the incidents. (The Los Angeles Police Department said it could not verify details about the incidents without additional information.) The experience was frightening, she says, especially for her young son.
Another swatting attack happened in April 2025, according to a police report. The episode drew the attention of a cadre of very online Republicans. Among them was Anna Paulina Luna, the former model and Turning Point USA activist turned Congresswoman from Florida. Luna, a close friend of Bruesewitz’s, called Minaj. She then connected the rapper with federal law-enforcement officials and a private security firm she uses. “I was shocked,” Minaj says of Luna’s assistance. “I’d never seen anyone in politics treat me that way.” She began to consider going public as a part of Trump’s MAGA movement. “That’s what made me say that I don’t care to keep this a secret anymore.”
In a bland, fluorescent-lit holding room before the event, Minaj was nervous. A performer accustomed to commanding jam-packed stadiums was momentarily awed by the setting. The Fox News anchor Harris Faulkner snapped selfies with the rapper as aides milled about. When the moment came, Trump’s U.N. Ambassador Mike Waltz told her it was time. Minaj paused, inhaled, and said quietly, almost to herself: “Here we go.”
Minaj responded on X with a note of gratitude, thanking Trump for elevating the issue. The next day, Bruesewitz reached out to Minaj, whom he knew through a mutual friend. Since the start of Trump’s second term, Bruesewitz has functioned as a kind of celebrity envoy, the informal courtier of figures whose cultural capital could be converted into political credibility. He contacted Waltz, proposing an invitation to address a room of global diplomats. Waltz extended the invite publicly through X—and Minaj agreed.
Minaj acknowledges the President’s thanks at a January event touting Trump-branded savings accounts —Brendan Smialowski—AFP/Getty Images
That was not enough to stop a torrent of headlines, memes, and denunciations online. “The claim that Christians in Nigeria are being targeted for their faith is as contentious as Minaj’s expertise on the matter,” wrote the New Republic. Instead of deterring Minaj, it emboldened her. “If they would have left me alone, maybe I would not have done so much,” she tells me. Minaj’s posts grew more conspiratorial and combative.
When she arrived at the White House on Jan. 28, Trump was wrapping a call with Speaker of the House Mike Johnson and chief of staff Susie Wiles. Minaj recalls that Trump invited her to listen in the conversation, then took her on an informal tour of the Oval Office. She rode with Trump in his heavily armored limousine, known as the Beast, to the event.
Since then, Minaj has only become a bigger booster. She has advocated for legislation, known as the SAFE Act, to impose national requirements that Americans show ID to vote. In multiple posts and interviews, Minaj has encouraged her followers online to push their Representatives in Congress to vote for it. Law-enforcement authorities have found no evidence of widespread voter fraud, but Minaj, like Trump, argues that elections have been rigged by sinister forces. “People are voting that aren’t supposed to vote,” she says, without offering specifics. In our conversation, she speaks with instinctive confidence in Trump’s false assertions about the 2020 election. “Obviously, I do not know, but I know that if he comes out and says it, that he’s done his due diligence, and I know that he’s not just making it up,” she says.
But she insists she is hardly alone. “Many celebrities feel the way I do,” she says, “but they don’t say it. Sometimes you just need one brave person to get the brunt of the impact. I think I am the catalyst for that change.” As we’re walking out of Mar-a-Lago to her car, Minaj embraces her role. “Hopefully when they see me and hear me speak and feel my energy,” she says, “that will make them say, ‘You know what: Who am I afraid of? What am I afraid of?’”
(Photo-Illustration Source Images: Brendan SMIALOWSKI—AFP/Getty Images (2); Valerie Plesch—Bloomberg/Getty Images)
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