In a bid to encourage adults to check in, listen and be someone that children feel safe talking to, Pudsey will be speaking for the very first time in new film, Pudsey Finds His Voice.
The film is set to show Pudsey in conversation with A Knight of Seven Kingdoms child star Dexter Sol Ansell, with it "capturing the power and importance of conversation".
The survey reveals "the scale of the challenge facing children today", with the data describing: "Almost a quarter of children (24%*) surveyed say they regularly keep their worries to themselves because they don’t know who to talk to or find it hard to explain how they feel, while one in five (21%) haven’t been shown how to talk about mental health in a way that feels safe or supportive."
The urgent issue needs tackling now more than ever, with the research revealing that one in five parents (20%) believe that their child regularly keeps their worries to themselves and three quarters of parents stating that they're worried about children relying on AI tools for mental health support.
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BBC confirms David Attenborough to return for Blue Planet III in 2026King Charles and the natural world collide in heartwarming David Attenborough birthday tribute“We know the difference one trusted adult can make. When a child feels heard, it can change everything - helping them cope earlier and stopping problems from becoming more serious.
“Pudsey has stood alongside children for over 40 years, and now, for the first time ever, he’s finding his voice. Pudsey is finding his voice because too many children feel they can’t share what they’re going through, and too many adults aren’t sure how to start that conversation. This campaign is a call to adults. It’s on all of us to create the moments, ask the questions, and really listen - so children feel safe to open up.”
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