The video portrays Los Angeles Mayor Karen Bass as a villainous Joker-like figure and Gov. Gavin Newsom as French royalty eating cake, while Pratt appears as a hero swooping in, apparently to save Los Angeles and California from chaos.
On whether the video is ultimately good or bad for voters, Mindy Romero, founder of the nonpartisan Center for Inclusive Democracy, said, "It depends on your perspective."
The video was created by filmmaker Charles Curran, not by an official campaign committee, and Curran has not publicly disclosed who financed the production. Pratt shared the video on his own social media accounts.
A California law enacted in 2025 requires certain political advertisements using AI-generated or substantially altered content to include disclosures alerting viewers that the material is artificial. The law is overseen by the California Fair Political Practices Commission.
"The Spencer Pratt spot is exactly what AI should be, which is using innovation and technology to make an interesting ad that is not trying to fool voters," Berg said.
"Where they've literally changed the words of elected officials who are speaking to change the meaning," he said.
CBS News Sacramento has reached out to both Newsom and Bass' offices for comment but has not received an official statement.
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