Your favorite performer is coming to a movie cinema near you.
Bebe Rexha, Paris Hilton, Maren Morris and Kim Petras are among the first wave of artists participating in new, interactive concert experience that will beam the show into hundreds of theaters across the United States.
Arena One, the new live entertainment company, and AMC Theatres, the giant theatrical exhibitor, join forces for Arena One at AMC, a real-time, interactive concert format that will be pumped into 300 AMC locations in 89 markets from June.
The concerts are an upgrade from the cinecast experience that found traction with some a-list artists and their fans in the late 2000s, when a slew of live concerts and exclusive events were fed into participating cinemas.
Through this new concept, announced this week, the artist will perform on Arena One’s purpose-built stage, while “seeing and responding to fans at AMC locations through innovative interactive technology,” reads a statement from organizers.
The advantages are obvious. For the artist, the initiative enables them to reach more fans, in more places, without hitting the road. And for those fans who can’t physical get to see their hero, due to cost, distance or other reasons, they now have a virtual front-row seat.
“The next chapter of live shows isn’t about proximity to big venues, it’s about creating visceral, intimate, affordable live connection between artists and fans no matter where they are,” explains Rohit Kapoor, founder and chief creative officer of Arena One. “Arena One gives artists a new cinema-native canvas to create live performances, while amplifying the raw energy and shared fandom that makes live shows unforgettable.”
First up, Bebe Rexha will perform an Arena One at AMC concert June 17, followed by Paris Hilton (June 18), Kim Petras (June 19) and Maren Morris (June 20).
Ticketholders will soak up an atmosphere that’s “designed to feel immediate and electric, featuring powerful sound, massive screens,” comfortable seats, and more, reads a statement.
“We consider this to be a major announcement,” explains Adam Aron, chairman and CEO of AMC Entertainment, and an “innovative step forward” for the business.
Additional artists and dates will be announced in the coming weeks, with ticket prices varying by market.
“We built a cinematic stage optimized to translate seamlessly to cinemas, but artists are defining what it becomes,” adds Peter Hamilton, CEO of Arena One. “They’re not adapting tours; they’re building something new. That’s when a medium sparks reinvention.”
Showtimes are available on AMCTheatres.com, the AMC Mobile App, and at arenaonelive.com/shows.
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