Particularly in the two years since the hugely successful viral campaign for Osgood Perkins's Longlegs made that film a (deserved) hit, it seems as if studio marketing departments have gone into overdrive to amp up the fear factor of any slightly horror-adjacent movie in their slate. This often involves slapping ridiculously hyperbolic pull quotes on the posters and online promotional material that warn of true terror and sleepless nights to come.
Must everything be the scariest thing ever?
Surprise, surprise, it doesn't take long before it become apparent that everything is not what it seems in this unusual establishment, not least because Ohm immediately encounters the hotel's owner regaling two young children with a spooky tale of a Cailleach, an old Irish mythological witch.
Ohm – who has no truck with the supernatural – disdainfully dismisses any suggestion that something genuinely sinister is afoot, and won't accept the explanation that the hotel's honeymoon suite is no longer in operation because the aforementioned Cailleach has been trapped their for decades. But as his stay continues, and he encounters some mysterious folk and learns of an unexplained disappearance, he slowly has to face up to the fact that there is something not quite right.
View Green Video on the source websiteBut just how scary is it? Well, the first thing to point out is that writer/director McCarthy has a wicked sense of humour, so this is certainly not simply a relentless scare-fest – there's a great streak of black comedy running through the piece, especially whenever forest-dwelling hallucinogenic enthusiast Jerry (David Wilmot) is on screen.
But beyond that there is certainly an admirably creepy atmosphere sustained for much of the film, with no shortage of nightmarish imagery, an interesting exploration of its central character's troubled mindset and a well-informed grip on Irish folklore (as well as one or two scenes which some viewers may find distressing).
It all adds up to something which provides a nice portion of fear but also a sizeable amount of fun; for the most part it's truly an enjoyable film, especially to watch with an audience. So is Hokum up there with the most frightening films of all time? Not a chance. But is it the scariest of 2026 so far? It just might be!
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