ROCHESTER, N.Y. — The East and Alex entertainment district will be hosting a USA Soccer watch party this summer.
On Friday, June 12, East Avenue will be shut down for the night for a block party. Organizers say it will feature two massive TV walls, live music from the Zac Brown Tribute Band, food trucks, games, and more.
The USA vs. Paraguay game will be shown on two outdoor screens. Bars in the East and Alex district will stay open, offering more food and drinks.
In April, Gov. Kathy Hochul announced Visit Rochester would be getting more than $24,000 to host viewing parties in the East and Alex entertainment district.
READ MORE: Various regions in NYS, including in Rochester, to get funding to celebrate World Cup (April 3)
This is not the first block party held at East and Alex. For the past two years, East and Alex have hosted a “Bills Block Party.”
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Bills Mafia celebrates win at block party in East End (Oct. 27, 2024) Bills Block Party set to return to East and Alexander on Sunday (Aug. 9, 2025) Bills Block Party takes over East Avenue (Sept. 14, 2025)The soccer watch party on June 12 starts at 5 p.m. and goes until 11 p.m. For updates and more information, go to the East and Alex Instagram page.
East and Alex to host World Cup watch party in June WHEC.com.
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