Milk & Honey Music + Sports, M3 Music and ONErpm have teamed up to launch INVERSA, a record label dedicated to bridging Latin America’s growing electronic music scene with the global dance community. Announced on Wednesday (April 22), the venture aims to discover, develop and elevate electronic artists from the Latin community, leveraging the expertise and reach of these industry leaders to amplify their presence internationally.
Milk & Honey Music + Sports will contribute its expertise in global artist and repertoire, marketing and promotional services, while M3 Music will bring regional insight, localized A&R and catalog development for remixes and covers. ONErpm will serve as the label’s distribution partner.
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The first artist scheduled to drop new music on INVERSA is Colombian music producer 19Clouds, with his release set to arrive on Tuesday (April 28).
“Having experienced firsthand the challenges of building an artist project within the Latin dance ecosystem, I’m excited to be part of an initiative focused on creating a solid foundation for artists locally while connecting them to the larger dance community,” said 19Clouds in a press release. “This represents an opportunity to not only empower local talent, but to also help contribute to the long-term growth of the region’s larger creative ecosystem.”
“We’re incredibly excited to help build the foundation for the rapidly expanding electronic industry across Latin America by bridging the gap between regional artists and the larger global electronic community,” said Max Geisteld, manager of Milk & Honey.
Daniel Zawadzki, partner and head of management at M3 Music, added: “We entered this venture because we believe that the electronic music industry in Latin America is growing tremendously with its own identity. The idea of this venture is to have a record label for those artists from Latin America to the world.”
“We’re proud to partner with Milk & Honey and M3 Music as we continue expanding our global dance and electronic footprint,” Eddie Blackmon, vp of A&R ONErpm, said in a statement. “INVERSA is a key step in connecting Latin talent with the worldwide electronic market.”
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