But despite its enduring status as the brand that helped create the fast-food industry as we know it today, McDonald's has consistently sought to keep value at the forefront. In a sea of $14 burgers with fries sold separately, Mickey D's is all about making sure you get your money's worth, even if it's not as cheap as it used to be. With that in mind, let's take a stroll down memory lane and look at McDonald's in its early days to see how much something as simple as a Coke would've cost in 1955 compared to today. Fair warning, the price jump is drastic.
The first McDonald's location was opened on May 15, 1940, by brothers Ray and Maurice McDonald. After failing to make it in Hollywood, the duo decided to pivot to the food business, and the rest, as they say, is history. What began as a humble barbecue carhop slinging out 15-cent burgers went on to become one of the most recognizable restaurant brands ever. Beyond just focusing on the food, though, the brothers made a point of considering that customers would appreciate getting their food fast and set about creating the "Speedee Service System" that would revolutionize the entire industry.
Related: How Much Was a McDonald's Burger When It Debuted in April 1955?
Where Was McDonald's First Restaurant?
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The enterprising salesman eventually bought the brothers out of the business entirely in 1961 for $2.7 million, which, adjusted for inflation, would be around $30 million today. As part of the deal, the McDonald brothers kept the original San Bernardino location, but because Kroc owned the rights to the McDonald's name, they had to rename it The Big M. Ray then opened a McDonald's location nearby, effectively forcing them to shut down.
If you've been to McDonald's at all in recent years, then you're well aware that prices aren't the same as they used to be—especially not in 1955. Back then, you could get a seven-ounce soft drink from McDonald's for a meager 10 cents. Yep, you read that right. For the low cost of just a dime, you could get a Coke, Orangeade, root beer, milk or coffee. You could also upgrade to a milkshake for an additional 10 cents. In today's money, that would equate to roughly $1.23 for a soft drink or about $2.46 for a milkshake.
How Much Was a Meal at McDonald's in 1955?
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On the bright side, McDonald's recently brought back its $5 meal deal, which gets you either a McChicken, McDouble, or four-piece nuggets, a small fry and a small drink. Not exactly 1955 prices, but we'll take it.
How Much Is a Soft Drink at McDonald's in 2026?
In the ever-prevalent words of DJ Khaled, "Yesterday's price is not today's price." At least he wasn't wrong. Unfortunately, the days of getting a meal for less than $1 are long gone, but McDonald's is still one of the cheaper fast-food chains. And honestly, with prices so all over the place these days, we'll take what we can get.
Related: McDonald’s Is Launching Something New This Month—and It’s Not What You Expect
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