People in the UK have never consumed more coffee than they do today. We swig an estimated 98 million cups a day, and, once unthinkable, it has overtaken tea as the nation’s favourite caffeinated brew. High streets are awash with coffee shops, both chain and independent, and a pricey latte has even been linked (somewhat erroneously) to millennials not affording a home.
Though certainly exaggerated, there’s no denying coffee on-the-go has become increasingly expensive, an occasional treat for many. While coffee prices continue to rise, it is still far cheaper to make your own at home. And, while some are loyal to instant, and pods offer the quickest and easiest cup, ground coffee beans provide a far superior drink.
The supermarkets are awash with options, from a variety of countries and in a range of strengths, and choosing the best can be a minefield. So I decided to put 15 options to the test to see what would best suit my morning brew. Each was made in a cafetiere to packet instructions or, if there weren’t any, using a heaped tablespoon of coffee to 200ml of water. I wanted to find something strong enough to kickstart my day, but without veering too far into espresso territory (though I love espressos, drinking a huge cup of it isn’t always pleasant). Here’s what I found.
Lidl Deluxe Guatemalan Roast & Ground Coffee Strength Four
£3.49 for 227g, Lidl
This coffee was a little on the watery side – it could definitely have been a bit stronger. But the flavour isn’t bad – a hint of dark chocolate, a touch of milky sweetness at the end. Didn’t pick up the blackberry and spice notes the packet suggested, but it was certainly something I could drink daily.
3.5/5
Exceptional by Asda Kenyan Roast Ground Coffee Strength Three
£3.98 for 227g, Asda
Not the most robust coffee, it has a rather milky flavour, almost like milk chocolate. Very drinkable, it’s smooth and easy, but there isn’t enough of the bitter, roasted strength I like in a cup of black coffee. There’s a nice hit of acidity, and it’s a very decent entry-level coffee, just not quite powerful enough.
3/5
Sainsbury’s Taste the Difference Moments of Calm Ground Coffee Strength Three
£4.30 for 227g, Sainsbury’s
Very nice and smooth, with a delicate butterscotch sweetness. There’s a decent amount of bitterness – it tastes like a proper black coffee – but it’s rounded by its creamy, milky consistency. A really nice, well-balanced coffee.
4.5/5
£5.95 for 200g, Ocado
Grind House Blend Ground Coffee Medium Roast Eight
Not a particularly dark coffee, more dark brown than black. It doesn’t look strong – almost like a dark tea. It’s rather sweet although there are welcome bitter notes, and there’s a sour fruitiness, which those who like a strong, jet black coffee might find unappealing. Decent enough, but a touch on the watery side.
3/5
Holland & Barrett House Blend Ground Coffee Organic
£5.99 for 200g, Holland & Barrett
Watery, insipid, with little flavour going on, except for a hint of bitterness. You’d need to up the amount of coffee grounds in your cafetiere from the suggested amount to get a strong cup, making this quite a pricy option. House blend? More like house bland.
2/5
Waitrose No1 Papua New Guinea Ground Coffee Strength Four
£4.75 for 227g, Waitrose
It smells exactly how a coffee should: like something coming out of an Italian deli. Strong, black, almost espresso like, it’s what you want to wake up to in the morning. The flavour is punchy, too, but not overly roast or burnt – it’s bitter, sure, but there’s a sweetness, a mild fruitiness, just enough to balance it. A great coffee.
5/5
Morrisons The Best Fair Trade Guatemalan Ground Coffee Strength Four
£4.30 for 227g, Morrisons
A very strong smell, incredibly smoky, this promises to be an intense coffee. It tastes like rocket fuel: the flavour isn’t well-rounded, with little other than bitter smokiness. One for those who like their coffee like rocket fuel, but for more than an espresso that might be overkill. Not bad (I do like strong coffee), but not great.
3/5
Tesco Finest Fair Trade Colombian Supremo Ground Coffee Strength Three
£4.30 for 227g, Tesco
This smells delicious, like proper strong coffee but with a small, welcome hint of citrus. The consistency was smooth and creamy, and although it’s strength three, it packs a punch in the roasty bitterness department, while still allowing for a balanced, nuanced flavour, with hints of toffee and nuts to it. Very nice.
4.5/5
Sainsbury’s Taste The Difference Fairtrade Peruvian Machu Picchu Ground Coffee, Strength Three
£4.30 for 227g, Sainsbury’s
A smooth, mellow coffee with a light roasted flavour. It’s very inoffensive, and as it’s not strong, it would be easy to drink quite a lot of it. There’s a hint of acidity at the end, and a touch of sweetness, but it could have been a bit more full-bodied.
3/5
Ocado Italian Blend Roasted Coffee Strength Four
£3.60 for 227g, Ocado
A powerful, espresso-style coffee with a slightly overly burnt flavour. If you are indeed having an espresso that’s fine, but it’s a bit too intense for a large cup. A bit too bitter and a touch astringent, with no sweetness to balance it out. If you want an easy-to-drink coffee, this probably isn’t the one for you.
3/5
Marks & Spencer Collection Guatemalan Micro Lot Coffee Ground No Three
£8.65 for 227g, Marks & Spencer
It smells sweet and fruity, like berries and caramel. It has a delicate flavour but isn’t quite strong enough, almost a strong tea rather than a coffee. It’s nice, and those into fruity specialty coffees will enjoy it, but for me it lacks punch. If you want an espresso-style pick-me-up, this isn’t for you.
3/5
Grumpy Mule Organic Sumatra Ground Coffee, Strength Four
£6.60 for 200g, Ocado
A strong coffee with just the right level of bitterness, this isn’t a coffee with fruitiness, sweetness, creaminess or sourness. It’s very drinkable (the roasty, bitter flavours aren’t overwhelming), making it a great option for those who like espresso. It’s not subtle at all.
4/5
Co-op Irresistible Fairtrade Colombian Roast & Ground Coffee Strength Three
£4 for 200g, Co-op
A strong coffee with a sweet backnote, this was bitter, but not too bitter, without a huge amount of depth of flavour but a great coffee to start the day. A good all-rounder, it would work as an espresso-style short, black coffee or with plenty of milk. A decent everyday drink.
3.5/5
Duchy Organic Ground Coffee Strength Three
£4.55 for 227g, Waitrose
A strong-smelling coffee that’s quite in your face. Strong, bitter, without much sweetness or fruitiness to mellow it out. If you’re after a punchy espresso in the morning, this is a good option for you.
3.5/5
Tesco House Blend Roast & Ground Coffee Strength Three
£3.60 for 227g, Tesco
Decent, strong, but not very interesting, without much going on. There’s a hint of creaminess, which gives it a nice consistency, making this a highly drinkable coffee. A perfectly good morning cup. It won’t inspire the coffee nerds, but for most of us, it’ll provide a good start to the day.
3.5/5
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