Saturday marks National Record Store Day, an annual event celebrated by independent stores across the country, promoting deals and limited releases of those "rare find" records. It was created nearly 20 years ago to help struggling vinyl stores when record sales were dying off.
"It just sounds richer," said Auggie Maravilla, owner of Rocket Records.
"Every time something new comes in, it's exciting. I always learn something new every day. I know a lot about music, but nobody knows everything," said Maravilla.
"I'm retired, so this was my post-retirement thing, and just coming in and talking to people and listening to music every day, that's kind of fun," said Maravilla.
Today, vinyl outsells CDs for the first time since the 1980s.
Skipping over to Kicksville Vinyl & Vintage in Sacramento, they're spinning a similar story of success.
It's clear the younger generation, millennials and Gen Z, are desperate for a digital detox.
For Isabella Waller, 18, she found herself at Kicksville on a Friday, sifting through bins that even her parents might have thought were simply a thing of the past.
Because what's sold here is screen-free listening.
It's a record resurgence, selling shoppers of all ages a note of nostalgia.
Both Kicksville and Rocket Records are participating in National Record Store Day on Saturday, April 18.
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