Alix Earle has received some unexpected support from fast food restaurant Carl’s Jr. amid her feud with Alex Cooper.
“While there seems to be plenty of beef circulating online lately, we promise ours is the juiciest. Alix’s authentic style was the perfect fit for our campaign,” a company spokesperson told TMZ on Wednesday, April 15. “She is the best in the business at post-game recovery, so it was a natural fit.”
Carl’s Jr. has collaborated with Earle, 25, on multiple Super Bowl commercials over the past few years, including a Super Bowl LX ad promoting the “Hangover Burger” in February.
“The campaign, which was focused on giving away our Hangover Burger as the post-big game recovery cure, delivered record-breaking results,” a Carl’s Jr. rep added.
What Really Happened Between Alex Cooper and Alix Earle? Drama Timeline
Us Weekly has reached out to the company for additional comment.
At the time of Earle’s 2025 Super Bowl commercial with Carl’s Jr., there was speculation that Cooper, 31, originally wanted the gig.
However, Barstool boss Dave Portnoy insisted that Cooper told him, “If I had a gun to my head and 10 million dollars in a bag, I would not have done that Carl’s Jr. ad.”
The drama between the two influencers intensified in recent weeks when Earle liked shady videos about Cooper. The “Call Her Daddy” host broke her silence on Monday, April 13, challenging Earle to address their feud directly.
Alix Earle; Alex Cooper Getty Images (2): Neilson Barnard; Rob Kim/Tribeca Festival)“Just say what you gotta say about me. There’s no NDA, and no one is stopping you. Stop hiding behind other people and just say it yourself. What’s the beef?” she asked.
Cooper went on, “I’m really tired of waking up and seeing you using this fake drama to distract from other s*** going online for you. Not interested. I know what happened and so do you. So talk. Unless the fake narrative that you’re creating happens to be way more interesting than the truth. I have nothing to hide when it comes to you and me.”
“Unless you actually have something to say, I’m out. This is over. Have a good Monday, everyone,” she concluded.
Alix Earle in March 2026. John Nacion/Getty Images for Empire State Realty TrustEarle replied directly to Cooper’s TikTok video, writing in the comments section, “OK on it!!”
The two were originally in business together when Cooper’s Unwell Network started distributing the “Hot Mess with Alix Earle” podcast in September 2023. The relationship came to an abrupt end in February 2025 when Earle stopped making new episodes.
There have been theories about why Cooper and Earle’s business relationship soured over the past year. A source told Us on Wednesday that Unwell dropped “Hot Mess” because Cooper’s “fan base did not translate to viable listenership” and “did not have the listenership to allow the podcast to continue.”
Every Celeb Who Weighed In on Alex vs. Alix — And Where Do They Stand?
Us reached out to Earle’s spokesperson to comment.
The drama spilled over into a war of words between Cooper and Barstool podcaster Brianna LaPaglia on Wednesday, with Cooper leaking supposed direct messages dating back two years from LaPaglia. Portnoy once again interjected, this time to defend LaPaglia.
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