The new flavors—Gluten Free Double Chocolate Chip and Gluten Free Oatmeal Raisin—join Tate's best-selling Gluten Free Chocolate Chip cookies, which have already become a standout in the category. According to the brand, the original gluten-free chocolate chip variety is currently the top-selling cookie in its segment, helping set expectations for what gluten-free cookies can deliver in both taste and texture.
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Two New Flavors Built on a Proven Formula
View this post on InstagramLike the rest of the gluten-free lineup, both new flavors are made with rice flour and baked with ingredients like real butter and chocolate to maintain the brand's signature crisp bite. They're also produced in a dedicated gluten-free facility and are certified gluten-free, which is key for shoppers who need to avoid cross-contamination.
Gluten-free products have moved well beyond niche status, with the category projected to grow rapidly in the coming years as more consumers with dietary restrictions seek out product options. According to Tate's, the premium gluten-free cookie category is growing three times faster than the mainstream cookie category, as consumers increasingly seek gluten-free options that win on taste, texture and quality, in addition to meeting their dietary needs.
A Firsthand Take
I recently had a chance to try them, and they definitely live up to the hype. My daughter eats gluten-free, so we're always on the lookout for snacks and treats that make an acceptable substitute—but these go way beyond that. These cookies are good and hold their own against traditional wheat-flour versions. But much to my daughter's chagrin, the non-gluten-free members of the house kept reaching back into the bag for more, which honestly tells you everything you need to know about them.
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