"It's growing a lot, there's a lot more traffic, and people," said resident Brian Lynch.
During this week's town council meeting, leaders discussed the proposal and made changes to the amendments in real time, signaling the plan is still evolving and far from finalized.
"I think they're great for a big city, but terrible for Loomis… because we're losing that small-town feeling," he said.
"Economic development is what keeps us going, it's what makes everything here function," said Amanda Cortez.
"We're not looking to make a Vegas Strip," she said. "We really want to protect the small-town charm of Loomis… but also be business-friendly and open to new ideas."
Town officials say strict regulations would also control the size, brightness, and how often the images on those signs can change.
The proposal is expected to return for another reading at the next Loomis Town Council meeting set for May 12th.
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