Phoenix Suns guard Devin Booker cracked the NBA’s top-selling list for the regular season on Monday.
Booker, the NBA’s 13th-leading scorer (26.1 points per game), clocks in at No. 13 after being outside the top 15 at the midway point of the season. He moves one spot up from last year’s finish at No. 14.
In 11 seasons with Phoenix, Booker has now been featured as one of the league’s top 15 most popular jerseys by season’s end six consecutive years.
Phoenix Suns’ Devin Booker makes 2025-26 top-selling NBA jerseys list
Here’s the full list of the league’s top-selling jerseys from this season:
1. Stephen Curry
2. Luka Doncic
3. Jalen Brunson
4. Victor Wembanyama
5. LeBron James
6. Anthony Edwards
7. Jayson Tatum
8. Shai Gilgeous-Alexander
9. Cooper Flagg
10. Nikola Jokic
11. Kevin Durant
12. Tyrese Maxey
13. Devin Booker
14. Cade Cunningham
15. LaMelo Ball
Curry, the most popular NBA jersey in 2023-24, returns to the top of the list after Doncic became the first international-born player to make it to No. 1 last year.
Doncic and James are also the only pair of teammates to make the ranking. Durant, Booker’s former teammate of over two seasons, improved from No. 13 in sales last season to No. 11.
The list sees two players make the season-end list for the first time in their career — Flagg and Cunningham. Flagg is also the only rookie to be included and is the only player whose team did not make the NBA Play-In tournament or playoffs.
Despite Phoenix extending its streak of having at least one player on the top jerseys list since 2020-21, the franchise was excluded from the top-selling team merchandise ranking for a second year in a row.
Suns outside of top-selling NBA franchise merchandise list
1. New York Knicks
2. Los Angeles Lakers
3. Boston Celtics
4. Golden State Warriors
5. San Antonio Spurs
6. Philadelphia 76ers
7. Chicago Bulls
8. Oklahoma City Thunder
9. Minnesota Timberwolves
10. Denver Nuggets
After holding on to the top spot in team merchandise sales since 2017-18, the Lakers were dethroned by the Knicks.
Chicago is the only team included not in the play-in or playoffs.
Booker and Phoenix host the Portland Trail Blazers in the play-in tournament on Tuesday at 7 p.m. MST. The winner will receive the Western Conference’s No. 7 seed in the playoffs.
The game will be broadcast exclusively on Prime Video. Fans can also catch the action live on the Arizona Sports app, 98.7 and ArizonaSports.com.
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