Apple's product lineup is not small: The company makes smartphones, tablets, computers, headphones, and smart watches, among many others. But aside from the Vision Pro, it's a bit late to break into the headset and smart glasses market—while other companies, namely Meta, have pushed full steam ahead on their own smart wearable tech. But as anyone following tech rumors may know, Apple is working on its own smart glasses—four glasses, in fact.
A rectangular frame, like the Ray-Ban Wayfarers
Larger circular or oval glasses
Gurman says that all four models will use acetate, rather than plastic, which may make the glasses more "durable and luxurious" than similar options from other companies. The company is planning on a number of finishes and color options, and may include black, ocean blue, and light brown. The goal here is to design something "instantly recognizable," a concept Apple calls "the icon," according to Gurman. Think Apple's AirPods, Apple Watch: These products don't really look like anything else on the market, so when you see them, you know right away what they are and who makes them. Rather than develop smart glasses that look like any others, like Meta Ray-Bans, the company wants you to know those are Apple glasses you're seeing.
Meta Ray-Bans (Gen 2) $379.00 at Amazon Shop Now Shop Now $379.00 at AmazonMy big question for Apple here is regarding privacy: Smart glasses aren't necessarily a privacy enthusiast's dream design, as they subtly embed cameras into the frames. You can walk around taking images and recording videos of people without their explicit knowledge, without attracting the same attention as you would holding up your smartphone. Gurman doesn't speak much to this point, though he does say Apple is taking a slightly different approach to the camera design than Meta: Apple's cameras may be vertical ovals with surrounding lights, as opposed to the Meta Ray-Bans' circular camera design.
While smart glasses are selling, I'm still skeptical they'll take off in the same way smartphones did. There are benefits to having a hands-free smart device in glasses form, but smartphones offer far more functionality—at least, at this time. Until we get to a point where AR technology makes heads-up displays for glasses as easy to use as an iPhone, I'm not sure people will adopt this technology en masse.
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