The Beauty Technique To Avoid Over 40, According to Makeup Artists
The experts were unanimous: heavy, full-coverage foundation is likely aging your face.
She goes on to say that a face with foundation from hairline to chin is too heavy and will generally settle into fine lines and just generally makes the face look dull.
"Full-coverage matte formulas are fundamentally thicker and drier, this makes them great for covering blemishes and discolorations as well as offering long wear, especially those with oilier skin,” he says. But for mature skin that tends to be drier with deeper expression lines and wrinkles, these heavy matte formulas tend to look cakey and flat, aging the skin even more.
But that doesn’t mean people with mature skin can or should avoid foundation entirely!
"Today's formulas are often sheer, hydrating and softly radiant,” she tells Parade. “A lightweight foundation, tinted primer or BB cream can even out redness and discoloration while still letting your skin look like skin.”
Related: 16 Best Foundations for Dry Skin, According to Celebrity Dermatologists
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Renée Loiz, who works with Quinta Brunson and Uzo Aduba, warns against "heavy black eyeliner on the lid. Thick black liner can close up the eyes, make them look smaller and feel dated. Instead, I recommend using a dark brown or brown black liner and tightlining right into the lashes. It opens up the eyes and makes the lashes look fuller without looking harsh."
"As the eyes naturally change with age, a thick line can take over and make the eyes appear smaller or more closed," she shares.
Avital of Puzzle Makeup has a specific warning about under-eye liner.
Instead of liner, she says to try a soft glow or matte eyeshadow applied gently under the lower lash line with a mini brush. It creates the definition you want without the heaviness.
2. Blush placement that could be dragging your face down
Loiz has strong opinions here.
However, Barnes also warns against the opposite extreme—the trendy "blush blocking" technique.
His preferred technique? Layer a cream blush with a powder blush for a natural, dimensional flushed look that stays all day without looking heavy or cakey—focusing on the apples of the cheeks, directly under the iris of your eye as you look forward.
While this trend looks editorial on runways and younger celebrities, Barnes doesn't recommend it for mature skin.
He recommends Anastasia Brow Wiz because "there is a color for everyone—I love the formula as it's not too waxy and the ultra-fine tip allows you to draw hair line strokes so you don't get that thick obvious brow pencil look."
4. Using the wrong technique to blend eyeshadow
"If you've been blending your eyeshadow in circles, this is why it never looks quite right," Avital tells Parade. "Blending with the head of the brush in circles directly on the skin is one of the most common techniques women are taught and it's aging your eyes without you even realizing it. It pulls color down, creates muddiness and works against mature skin every single time."
Related: 12 Best Eyeshadow Palettes for Hooded Eyes, According to Makeup Artists
"Ever notice how lipstick looks perfect on your arm and then completely different on your lips? That's exactly why swatching on your inner wrist doesn't work. Lip color changes based on your natural lip tone and how light reflects off the pigment," she explains.
Related: 5 Habits of French Women Over 50 Who Look Ageless
4 Best Makeup Tips for Mature Women
1. Update your routine regularly
Reynolds sees women stuck in ruts constantly.
Instead, revisit your makeup every few years. Update your shades, try newer formulas and adjust placement slightly.
"Women over 40 get scared of bold colors," she tells Parade. "A bright flush on the cheek can really spruce up anyone's look. Same with a bright lip.”
3. Master the powder technique
While heavy powder can age skin, Loiz has an alternative technique that works.
4. Think in layers and placement
Barnes locks everything in with "a light dusting of translucent loose powder," sharing, "Makeup Forever Translucent is my all-time go to."
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Related: 7 Shimmer Eyeshadows Makeup Artists Swear By for Women Over 50
Sources:
Molly R. Stern, celebrity makeup artistScott Barnes, celebrity makeup artistRenée Loiz, celebrity makeup artist at Renee Loiz MakeupJenepher Reynolds, celebrity makeup artistAvital, makeup artist at Puzzle MakeupHence then, the article about makeup artists say you shouldn t use this 1 technique after 40 was published today ( ) and is available on Parade ( Saudi Arabia ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
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