The fast-food executive made headlines a few weeks back when a video of him taking a single, comically small bite of McDonald's new Big Arch burger went massively viral. The moment was so widely mocked that even the CEOs of Burger King and Wendy's got in on the joke.
In the original clip, Kempczinski took one tiny bite of the burger (which he notably referred to as a "product") before holding it up to the camera and saying, "Mmm, that is so good, that's a big bite for a Big Arch." The internet was not impressed.
So when the WSJ interview gave him a chance at redemption, Kempczinski seemed ready. When Higgins asked for his advice on eating on camera, the CEO laughed it off. "Well, I'd say the biggest thing is just dive right in," he said. "I'm looking forward to taking a nice bite out of this chicken nugget."
The Journal posted the clip to social media and the comments came fast.
Another stated, “He still looks like he does not want to eat his own ‘Products.’”
On a more appetizing note, McDonald's is generating serious buzz over new McCrispy Strip flavors being tested across select locations. Popular food account Snackolator has been tracking the tests closely, noting that the chain is experimenting with six flavors including Sweet Chili, Teriyaki, Kickin' BBQ, Spicy Chili Garlic, Garlic Parm, and Sweet Asian.
No nationwide rollout has been confirmed yet—but if and when it happens, here's hoping someone hands the CEO a strip and lets the cameras roll.
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