Coral Travel Group has unveiled the winners of its prestigious “Starway” World Best Hotels awards, with Egyptian properties securing a commanding presence on the international stage. According to the latest customer satisfaction surveys, 14 hotels in Egypt successfully broke into the list of the top 100 hotels globally, while the country secured the number one rank worldwide in the “Adults-Only Hotels” category.
This achievement underscores the rising performance of Egypt’s tourism and hospitality sector. The Starway rankings are highly regarded in the industry because they are based exclusively on verified guest reviews and authentic stay experiences. This year’s results followed an exhaustive analysis of 6,611 hotels across 25 global destinations, providing international recognition of Egypt’s service standards and the quality of its guest accommodations.
Global top 10 breakthrough
Egyptian hotels claimed four of the top ten spots in the worldwide rankings:
Rixos Premium Magawish: 4th place globally.
Pickalbatros White Beach: 6th place globally.
Jaz Elite Amara: 7th place globally.
Sunrise Grand Select Diamond Beach Resort: 10th place globally.
The strong showing reinforces Egypt’s position as a premier global destination for luxury and specialized travel, particularly as the sector continues to evolve to meet international quality benchmarks.
The list of the world’s top 100 hotels features an impressive array of Egyptian properties, including Jaz Solaya, Nubian Village, Pickalbatros Aqua Blue Resort, Rixos Sharm El Sheikh, Steigenberger Alcazar, Steigenberger Ras Soma, Sunrise Remal Resort, Titanic Royal, White Hills, and Xanadu Makadi Bay. This widespread recognition confirms that Egypt has evolved beyond being merely a high-volume destination; it is now a top-tier global competitor in service excellence and guest satisfaction.
Coral Travel’s vision for a global tourism powerhouse
The 2025 Coral Travel Starway World Best Hotels ceremony, held at the Axica Convention Center in Berlin on March 3, highlighted the massive scale of the group’s operations. Chairman Ayhan Bektas noted that since its inception in 1992, the group has served over 39 million guests.
With an integrated structure spanning tour operations, aviation, and IT, the group operates 37 companies across 21 countries. Currently employing over 6,000 people, Coral Travel serves approximately 3.81 million tourists annually, underscoring its pivotal role in the global travel ecosystem.
The $11.7 trillion impact of global travel
Gloria Guevara, Executive Director of the World Travel and Tourism Council (WTTC), shared her vision for the industry’s future during the event. She noted that the Starway Awards do more than honor service excellence—they reflect leadership in global tourism development. Guevara highlighted that the sector contributes approximately $11.7 trillion to the global economy and supports 371 million jobs worldwide.
She emphasized that rising travel demand requires greater investment in human capital, sustainability, and technology. According to Guevara, the award-winning hotels are instrumental in setting new quality benchmarks for the entire international tourism system.
Digital transformation and the rise of AI in hospitality
Koray Cavdir, Vice President for Central Europe at Coral Travel, identified digital transformation as the group’s primary strategic priority. He revealed that IT teams are currently developing advanced digital solutions, including Artificial Intelligence (AI) applications and robotic process automation.
These investments are expected to yield significant results over the next two years. Furthermore, the commitment to international quality was reaffirmed by the news that Odeon Tours’ 22 offices have received Bureau Veritas quality certification.
World leader in adults-only and family accommodations
Egypt achieved remarkable success in specialized categories. Rixos Sharm El Sheikh was crowned the world’s best in the “Adults-Only” category. Other top-ten finishers in this class included Iberotel Palace, Pickalbatros Blu Spa, and Sunrise Holidays Resort.
In the “Family Resorts” category, Pickalbatros White Beach secured second place globally. Other Egyptian family favorites recognized for their excellence included Jaz Aquaviva, Pickalbatros Alf Leila Wa Leila – Neverland Hurghada, Rixos Premium Seagate, and Xanadu Makadi Bay.
Commitment to sustainability and 2026 growth targets
Environmental and operational sustainability also took center stage, with awards going to Renaissance Sharm El Sheikh Golden View Beach Resort, Rixos Sharm El Sheikh, and Steigenberger Alcazar for their green initiatives.
This success aligns with Coral Travel’s deep-rooted presence in Egypt, where it has operated for over 25 years with a network of 500 contracted hotels. In 2025, the group brought 850,000 tourists to Egypt from 15 source markets. Looking ahead to 2026, the group aims to reach one million tourists, supported by the opening of new operational offices in Marsa Alam and Alamein to drive sustainable regional growth.
14 Egyptian resorts break into global top 100 hotel rankings Egypt Independent.
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