By Anya Pelshaw on SwimSwam
Tickets for the Los Angeles Olympics went on sale for locals in LA as well as Oklahoma City this past weekend but tickets for final sessions of swimming are sold out. Users have provided mixed reviews on the process. In total, ticket and hospitality sales are expected to bring in $2.5 billion in revenue.
$2.5 Billion Line Item From Ticket & Hospitality Sales
The LA Olympics organizing committee set a budget of ~$7 billion for the Games. These expenses are expected to be covered by numerous categories including domestic sponsorships, ticket sales, hospitality, licensing, and a significant contribution from the International Olympic Committee (IOC) from its broadcast and international sponsorship agreements.
Ticket and hospitality sales are expected to bring in roughly $2.5 billion and based on the prices seen so far, swimming specifically is expected to bring in more than $150 million, or at least 6% of ticket sale revenue.
Swimming Ticket Sales
As of Friday, finals tickets for swimming ranged from $186.05 to $1,860.45 per session. Prelims tickets range from $93.02 to $1,116.27 per session. The cheapest and cheaper tickets were almost all gone soon after tickets went on sale, and as of yesterday, Sunday, April 5th, the cheapest tickets were $806.20 for prelims and $1,860.45 for finals, meaning that only the top categories remained. As of Monday, April 6th, no finals tickets remain. (See picture below for categories, green is category A at the highest price)
In addition to the high prices that remain, users report that 24% of the ticket prices are tagged “service fee.” This is a steep increase from the 1.5% service fee that the 2024 Paris Olympics had.
Not only have prices increased, but some users have reported a difficulty with the website while others have not found any issues. One user told SwimSwam, “the cart window has no scrolling and stretches out too long for the check-out button to show up.” Another had a positive review saying, “It’s really organized.”
There is not any control of ticket resales, so is it expected that many of the cheaper tickets that have already been bought up will be resold at a higher price. Ticket resales open in 2027.
Prelims Ticket Prices Range:
A: $1,116.27 B: $806.20 C: $558.14 D: $372.09 E: $279.07 F: $161.24 G: $93.02 H: $49.61Finals Ticket Prices Range:
A: $1,860.45 B: $1,395,34 C: $1,116.27 D: $744.18 E: $558.14 F: $310.08 G: $186.05 H: $104.19Screenshots courtesy Rob Craven
Read the full story on SwimSwam: Los Angeles 2028 Olympic Games Expecting $2.5 Billion From Ticket Sales, Swim Ticket Sale Update
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