Customers who purchased Tom’s toothpaste within the last six years could be eligible for a payout under a new class-action settlement.
The $2.9 million settlement follows a lawsuit against the popular brand, a subsidiary of Colgate-Palmolive Company, which alleged “deceptive and misleading business practices with respect to the manufacturing, marketing, and sale of certain Tom’s toothpaste products.” It cited concerns raised by the U.S. Food and Drug Administration over facility conditions, which the agency said were “not in compliance.”
The company denied the allegations in the suit, but said they “agreed to the settlement to avoid the costs and risks associated with litigation.”
“We have reached an agreement to settle the class action lawsuits alleging false advertising that were filed following a May 2024 inspection of our Sanford, Maine toothpaste manufacturing facility by the US Food and Drug Administration,” Colgate-Palmolive said in a statement. “The court has preliminarily approved the proposed settlement. Tom’s denies the allegations in the lawsuits and is settling to save the expense of costly litigation and allow our team to maintain its focus on the people and communities we serve. Tom’s is committed to making safe and effective natural products for our consumers, and to maintaining trust in our brand.”
Here’s what to know:
Who is eligible?
According to the settlement website, anyone who purchased Tom’s toothpaste products between Nov. 21, 2020, and March 6, 2026, is eligible to file a claim.
Only one claim can be filed per household.
Anyone who is unsure if they are eligible can email info@toothpastesettlement.com.
How much could you get?
If approved, those who file eligible claims would receive an undetermined portion of the settlement.
Those who submit a claim without proof of purchase could receive an amount similar to “the average manufacturer’s suggested retail price.”
Those with proof of purchase would be eligible for a “full refund of the amount of money” spent, with up to three products allowed per household.
How do you submit a claim?
Claims can be submitted at the settlement website here or claim forms can be mailed to:
Rabinowitz et al v. Colgate-Palmoilve Company, et al.Class AdministratorP.O. Box 2897 Portland, OR 97208-2897
When is the deadline to submit a claim?
Claims need to be submitted online or postmarked by July 6, 2026.
A final approval hearing is scheduled for 10 a.m. CT on Sept. 10 in the United States District Court for the Eastern District of New York.
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