The brand that turned dewy skin and minimalist packaging into a cultural moment has announced it will be shutting down nine of its twelve retail locations over the next two and a half years. When the dust settles, only three stores will remain—one in New York City, one in Los Angeles, and one in London. Everyone else is getting the axe, including shoppers in Atlanta, Boston, Brooklyn, Chicago, Dallas, Washington D.C., Las Vegas, Philadelphia, and Seattle.
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For loyal fans worried about access, the brand's products aren't going anywhere. Sephora, Space NK, Mecca, and Amazon all carry Glossier, and that's increasingly where the brand is planting its flag.The retreat from physical retail comes after a rough few years for the company. Business of Fashion says that Glossier hit a valuation of nearly $2 billion in 2021 before watching that number slide below $1 billion. Attempts to raise fresh capital and reported acquisition talks with LVMH in 2024 both came up empty.
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