This cycle is already record-breaking: Disney Star owns the TV rights for $3.02 billion, while Viacom18 holds the digital rights for $3.05 billion. However, some experts felt the next cycle could slow down because India’s media market is going through mergers and restructuring.
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Next media-rights auction to bring even more competition, says Chairman
The IPL chairman even predicted that the next media rights auction will only attract more competition than the last one. Dhumal added, “By the time we go for the next media-rights cycle, there will be a lot of interest from the existing players as well as new players who may come in. I do not see any reason for the value to go down. I feel it will add up in the next cycle because of the way the tournament has progressed and the value it creates.”
IPL franchises thriving: Arun Dhumal
Dhumal has stressed that watching a live IPL game is much cheaper and far more thrilling than a movie for which fans spend hundreds of rupees, so there is no reason to drop its value. He also pointed out how well the IPL franchises are doing financially.
Arun Dhumal signed off by saying, “Definitely, they are profitable. If you look at the value the IPL has created over 18 editions, the growth has been significant. So, it is not just a cricket tournament. It is a strong business model and a live entertainment product, driven by competitive cricket.”
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