"It didn't feel like Xbox" - Microsoft confirms new Xbox boss scrapped controversial This is an Xbox ad campaign as part of brand "reset" ...Middle East

Weeks after keen-eyed internet observers began noticing Microsoft's controversial This is an Xbox ad campaign had seemingly been yanked, the company has confirmed its demise, attributing the decision to new gaming boss Asha Sharma and a "reset" of the Xbox brand.

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Hence then, the article about it didn t feel like xbox microsoft confirms new xbox boss scrapped controversial this is an xbox ad campaign as part of brand reset was published today ( Monday 30/03/2026 - 02:55 PM ) and is available on Eruogamer ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.

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