Spotify introduced Artist Profile Protection on Tuesday (March 24), an optional feature to prevent music from being uploaded to the wrong artist pages. Now, participating artists can review eligible releases before they appear on their Spotify profiles, and — to keep legitimate releases moving along — the streaming company is also introducing a unique artist code that trusted partners can include at delivery for automatic approval.
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This issue, often called “content mismatch,” has become a major one for artists on all streaming services, and, as Spotify notes in its press release about the feature, stems from “open-access distribution channels,” which “comes with gaps.”
Whether it’s songs that accidentally get routed to the wrong artist page — especially in cases where an artist has a common name — or if an uploader has maliciously tagged a more popular artist as a featured or primary artist to capitalize on their fanbase until their upload is taken down, content mismatch has previously been dealt with through a manual, time-consuming process. Artists’ teams would contact their representative at the streaming service, and it could take hours, days, or, in rare cases, more than a week to get the incorrect song removed. In the meantime, royalties are accrued by the uploader.
With the advent of generative AI music-making models, content mismatch has become an even more pressing issue for artists. Now, quickly generated AI songs can be used to spam streaming services, tagging sizable artists and increasing the scale of these schemes.
Spotify addressed AI’s role in scaling content mismatch last fall when it announced strengthened policies to protect against AI spam. The company noted at the time that it would be “investing more resources” into the issue by “reducing the wait time for review, and enabling artists to report ‘mismatch’ even in the pre-release state.”
In a blog post about Artist Profile Protection, Spotify notes that the feature, which has launched in limited beta, “isn’t necessary for every artist, but could make sense if you’ve experienced repeated incorrect releases, have a common artist name, or want more control over what appears on your profile. It requires you to actively review releases before they go live, so [it] may delay or block your legitimate releases if you forget to take an action. It’s best for those who are comfortable very actively managing their catalog.”
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