In a recent interview tied to her growing partnership with Nike, the 20-year-old figure skating star shared that she no longer feels the need to say “yes” to everything, especially when it comes to changing who she is.
“These days, I say no to more things that I used to say yes to,” Liu said. “When I came back to figure skating, people said I would have to change my hair and I said, ‘No, I won’t be changing my hair.’”
Gold medalist Alysa Liu of Team United States celebrates on the podium during the medal ceremony for the Women's Single Skating - Free Skating on day thirteen of the Milano Cortina 2026 Winter Olympics.Photo by Tang Xinyu/VCG via Getty Images
Liu’s refusal to change her hair may seem simple, but in figure skating, appearance has long been part of the sport’s culture. Athletes are often expected to fit a certain image: polished, elegant and traditional.
From her distinctive hairstyle to her bold fashion choices, she has built a reputation for expressing herself freely. Her look has drawn praise from fans, especially younger audiences who see her as a symbol of individuality.
But for Liu, the focus is not about standing out for attention. It is about staying true to herself.
Liu’s comments come during a major moment in her career. After winning Olympic gold at the Milano Cortina Games, she became the first American woman in over two decades to achieve the feat.
She first rose to fame as a young prodigy, winning a national title at just 13 years old. But the pressure of elite competition led her to step away from the sport as a teenager. When she returned nearly two years later, she did so with a different mindset; one focused on enjoyment and self-expression rather than expectations.
Now, with her new Nike partnership, Liu is stepping into a broader spotlight that blends sports, fashion and culture. The campaign features her wearing upcoming footwear releases and celebrates her journey from athlete to global personality.
She shared that learning to trust her instincts has been key to her growth, not just as an athlete, but as a person.
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