The new energy drink concept comes from Monster Beverage Corporation, the makers of Monster Energy, Bang, Nos, Full Throttle, Reign Total Body Fuel, etc., but it's unlike anything the company has offered before.
Now, it's expanding its reach with FLRT—the energy drink packing more caffeine than Monster but less than Bang, advertising lifestyle-driven benefits for consumers looking to support their glow-up from the inside out.
FLRT: The New Energy Drink From Monster With Lifestyle-Driven Benefits
Related: New Monster Energy Drink Lands as ‘Top 5’ Favorite With Fans
The 12-ounce cans are packed with 200 milligrams of caffeine, zero sugar, and are debuting in four flavors: Strawberry Fling, Guava Lava, Berry Tempting, and Sunset Squeeze.
FLRT Energy DrinksMonster Beverage Corp
There does appear to be some slight controversy over the energy drink's branding.
Related: Monster Energy’s ‘Bold’ New Flavor Marks Major First
"Made for the ones who are flirting with it all, from adventure to greatness. Curiously chaotic, wildly charming, and they are always five steps ahead," the updated description continues, "For those who aren't sipping to survive the day but sipping it to make the day theirs."
Since actually launching with the updated language, consumers still appear torn. Some are excited to try it, while others can't look past the initial idea.
"This still feels lowkey insulting," a second wrote. "Like I get whhyyyyy they are doing this to compete with Celsius / of Alani / whatever but this feels really pandery."
Influencer SnachWithZach, who shared a review of the beverages this past weekend, called the line "groovy" and "actually pretty good."
Where Are FLRT Energy Drinks Available?
An official list of retailers was not immediately available, but so far, shoppers have spotted the new energy drink line on shelves at major grocery store retailers like Hy-Vee. It doesn't seem to be exclusive to the retailer, as Parade spotted the item online via Walmart, and the brand suggested in a recent Instagram post that it would be available in the energy drink aisle elsewhere beginning March 16 (prices may vary).
Next: Previously Exclusive Monster Energy Drink Finally Expands Nationwide
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