FIFA and YouTube announced an official partnership this week in a bid to "provide audiences with more ways to enjoy" the festival of football that is set to unfold in North America across June and July.
FIFA's media partners, including the BBC and ITV, will be able to broadcast the first 10 minutes of every game live on YouTube, with fans then directed to their channels to watch the rest of the action – and some games will be permitted to be shown live on the online platform in full.
Radio Times has reached out to the BBC and ITV for comment to determine whether they will make live coverage available on YouTube.
That's not all – the agreement will also see FIFA making the most of its archive and posting "full-length past matches and many more iconic moments" from football history, including past World Cups, on its official YouTube channel.
FIFA secretary general Mattias Grafström said: "FIFA is delighted to welcome YouTube as a Preferred Platform for the FIFA World Cup 2026. By spotlighting FIFA’s premium content and unlocking new opportunities for Media Partners and creators, this agreement will engage global fans in ways never seen before.
"As the world’s attention turns to the action in Canada, Mexico and the United States, this collaboration with YouTube reinforces our ambition to maximise the tournament’s impact across the ever-evolving media landscape, offering fans everywhere easy access to an immersive view of the biggest single-sport event in history."
World Cup 2026 begins on Thursday 11 June with Mexico v South Africa (ITV1) and is set to conclude with the final, which will be on both ITV and BBC, on Sunday 19 July.
Check out more of our Sport coverage or visit our TV Guide and Streaming Guide to find out what's on. For more TV recommendations and reviews, listen to The Radio Times Podcast.
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